I'm Jusley Smaly, I am a Senior Product Designer passionate problem solver.

*
I love creating intuitive, interactive and impressive products that meet users, business and tech needs.

As a Product Designer, I use Design Thinking and System Thinking for a single approach. Design Thinking focuses on users and flexible problem solving, while System Thinking considers the broad impact of top to bottom solutions. This mixture generates value and creativity, addressing complexity and dynamic changes.

No matter the challenge, big or small, there is potential for any movement you make to challenge the status quo. Wherever I go, I help companies create experiences that shape our collective future.


Know a little bit about me

Explore my journey. Discover my passion.

Explore my story as a Product Designer and see how over 20 years of experience have shaped my approach to creating impactful digital experiences. Watch the video to learn more about my unique blend of creativity and strategy.

MY WORK
My most recently jobs
Ready to take your product design to the next level?
Here are the key skills that set me apart as a Product Designer.
User-Centered Design

I focus on understanding users’ needs and behaviors, creating intuitive and impactful products that enhance their experience.

Collaboration and Communication

I excel in working with cross-functional teams, ensuring that design solutions align with business goals and stakeholder expectations.

Design Thinking and Problem-Solving

I apply Design Thinking to tackle complex challenges, generating innovative ideas and developing practical, user-friendly solutions.

Jusley is a skilled and experienced designer who understands the importance of design as a utility and necessity. A great mentee, learns quickly and achieves results in a short time.

- Thiago Leite - Senior Product Designer, FullStack Labs

I worked on a project with Jusley about documentation, it was a super collaborative work that involved more people. He deepened on the subject, showing mastery on the subject, called everyone to collaborate and we delivered incredible job.

- Daniela Furtado - Senior Product Designer, Boticário Group

Excellent person, in addition to the expectations that accentuated professional quality and expertise in the project that together together.

- Daniel Silva - Service Designer and Ux/Ui

Jusley is an experienced, analytical and very qualified designer. His deliveries are well thought out, grounded and assertive. Working with him was a pleasure and at the same time learning.

- Marcus Ferreira - Design Coordinator | Product Designer | Mentor | Speaker

Crafting Exceptional User Interfaces

In digital products, the user interface is where design meets functionality. I focus on creating intuitive, visually appealing interfaces that enhance user experience. With a commitment to user-centric solutions, I develop UIs that are both beautiful and functional, transforming complex ideas into seamless, engaging experiences.​

MY ARTICLES ON MEDIUM
Reflections and lessons learned from my journey as a Product Designer
Blueprint + Taskflow + Mental Mode to mapping an register/onboading experience

Mapped processes to improve KPIs and optimize credit proposal analysis for Grupo Boticário resellers, crucial for business.

How to translate API Endpoint to designers

Worked for 1.5 years at a company that was a turning point in my career, making product design solutions more fluid.

Wireflows and the magic of the information architecture process

As a Product Designer, I’ve often heard, “just the UI,” but rushing for final screens risks skipping crucial design steps.

Creating value in the Amazon through bioeconomics: the Pirarucu journey to the end consumer

UG & Co. specializes in Bioeconomy projects for Amazon brands, from sustainable Pirarucu capture to innovative product delivery.

Customers

In my 20 years of career in Design, Innovation and User Experience, I have helped dozens of companies to understand their users' problems and find solutions that become business opportunities.

Social Media

Follow my projects and
news through my social networks.