Jusley Smaly - Product Designer

I DESIGN FOR HUMANS, I BUILD FOR IMPACT

A product designer passionate about solving complex challenges.

The future of experiences is intelligent, intuitive, and inspiring. I believe that every interaction holds the potential to challenge the status quo and shape our collective future.

As a Product Designer, I craft products that bridge the gap between users, business goals, and technology. By blending Design Thinking and System Thinking, I balance human-centered problem-solving with broad-impact solutions. This allows me to navigate complexity and adapt to dynamic changes, ensuring that the products I design aren’t just functional—they are transformative.

About me

My Skills

Expertise in user-centered design, focusing on intuitive interfaces, prototyping, and solving complex problems with innovative solutions.

Tools

Proficient in tools like Figma, Adobe XD, and other platforms to create functional and collaborative designs.

No-Code / Low-Code

Skilled in no-code/low-code platforms to streamline processes, prototype efficiently, and develop tailored solutions.

Crafting Exceptional User Interface

Crafting visually appealing, user-centric interfaces for seamless experiences.

I specialize in creating design systems that ensure cohesive, user-centric experiences. From small applications to large-scale systems, I deliver adaptable solutions that align with both user and business needs, fostering consistency and efficiency.

MY WORK

My most recently jobs

Jusley is a skilled and experienced designer who understands the importance of design as a utility and necessity. A great mentee, learns quickly and achieves results in a short time.

- Thiago Leite - Senior Product Designer, FullStack Labs

I worked on a project with Jusley about documentation, it was a super collaborative work that involved more people. He deepened on the subject, showing mastery on the subject, called everyone to collaborate and we delivered incredible job.

- Daniela Furtado - Senior Product Designer, Boticário Group

Excellent person, in addition to the expectations that accentuated professional quality and expertise in the project that together together.

- Daniel Silva - Service Designer and Ux/Ui

Jusley is an experienced, analytical and very qualified designer. His deliveries are well thought out, grounded and assertive. Working with him was a pleasure and at the same time learning.

- Marcus Ferreira - Design Coordinator | Product Designer | Mentor | Speaker

MY ARTICLES ON MEDIUM

Reflections and lessons learned from my journey as a Product Designer

Jusley Smaly | Bootcamp Blueprint + Taskflow + Mental Mode to mapping an register/onboading experience

Mapped processes to improve KPIs and optimize credit proposal analysis for Grupo Boticário resellers, crucial for business.

Jusley Smaly | Bootcamp How to translate API Endpoint to designers

Worked for 1.5 years at a company that was a turning point in my career, making product design solutions more fluid.

Jusley Smaly | Bootcamp Wireflows and the magic of the information architecture process

As a Product Designer, I’ve often heard, “just the UI,” but rushing for final screens risks skipping crucial design steps.

Jusley Smaly | UG & Co. Creating value in the Amazon through bioeconomics: the Pirarucu journey to the end consumer

UG & Co. specializes in Bioeconomy projects for Amazon brands, from sustainable Pirarucu capture to innovative product delivery.

Customers

In my 20 years of career in Design, Innovation and User Experience, I have helped dozens of companies to understand their users' problems and find solutions that become business opportunities.

Social Media