Jusley Smaly - Product Designer

I DESIGN FOR HUMANS, I BUILD FOR IMPACT

A product designer passionate about solving complex challenges.

The future of design is intentional, systemic, and human-centered.

As a Product Designer, I create experiences at the intersection of strategy, technology, and culture. By blending Design Thinking with System Thinking, I design beyond interfaces—crafting solutions that are scalable, inclusive, and aligned with real-world challenges. From research to delivery, I focus on what matters: meaningful outcomes for users and sustainable value for teams and businesses.

About me

These are the core principles that guide how I design

Strategy / Business Thinking

Design aligned with business goals and long-term impact.

Product Design

End-to-end digital product design with system thinking.

Branding

Building visual identities that are expressive and consistent.

User-Centered Design

Empathy-driven design based on real user needs.

UI Design

Clean, functional interfaces with visual precision.

Dev Collaboration

Smooth handoff through design–dev alignment and clarity.

Research

Insight-led decisions through testing and discovery.

Crafting Exceptional User Interface

Crafting visually appealing, user-centric interfaces for seamless experiences.

I specialize in creating design systems that ensure cohesive, user-centric experiences. From small applications to large-scale systems, I deliver adaptable solutions that align with both user and business needs, fostering consistency and efficiency.

MY WORK

My most recently jobs

Jusley is a skilled and experienced designer who understands the importance of design as a utility and necessity. A great mentee, learns quickly and achieves results in a short time.

- Thiago Leite - Senior Product Designer, FullStack Labs

I worked on a project with Jusley about documentation, it was a super collaborative work that involved more people. He deepened on the subject, showing mastery on the subject, called everyone to collaborate and we delivered incredible job.

- Daniela Furtado - Senior Product Designer, Boticário Group

Excellent person, in addition to the expectations that accentuated professional quality and expertise in the project that together together.

- Daniel Silva - Service Designer and Ux/Ui

Jusley is an experienced, analytical and very qualified designer. His deliveries are well thought out, grounded and assertive. Working with him was a pleasure and at the same time learning.

- Marcus Ferreira - Design Coordinator | Product Designer | Mentor | Speaker

MY ARTICLES ON MEDIUM

Reflections and lessons learned from my journey as a Product Designer

Jusley Smaly | Bootcamp Blueprint + Taskflow + Mental Mode to mapping an register/onboading experience

Mapped processes to improve KPIs and optimize credit proposal analysis for Grupo Boticário resellers, crucial for business.

Jusley Smaly | Bootcamp How to translate API Endpoint to designers

Worked for 1.5 years at a company that was a turning point in my career, making product design solutions more fluid.

Jusley Smaly | Bootcamp Wireflows and the magic of the information architecture process

As a Product Designer, I’ve often heard, “just the UI,” but rushing for final screens risks skipping crucial design steps.

Jusley Smaly | UG & Co. Creating value in the Amazon through bioeconomics: the Pirarucu journey to the end consumer

UG & Co. specializes in Bioeconomy projects for Amazon brands, from sustainable Pirarucu capture to innovative product delivery.

Customers

In my 20 years of career in Design, Innovation and User Experience, I have helped dozens of companies to understand their users' problems and find solutions that become business opportunities.

Social Media