I DESIGN FOR HUMANS, I BUILD FOR IMPACT

I’m Jusley Smaly and I design products that untangle complexity.

  • my work
  • My most recent project
  • WIP - Work in Progress
  • Projects currently underway
I combine product design, branding, and strategy to craft digital experiences that are clear, human, and business-driven.

I design digital products end-to-end, blending research, UX, and UI into seamless solutions. My approach goes beyond creating screens: I map ecosystems, untangle complexity, and design flows that align with both user needs and business strategy. From discovery workshops to design systems and usability testing, I deliver products that are clear, scalable, and impactful.

A strong product is also a strong brand. I create identities and brand systems that go beyond logos — shaping tone, consistency, and recognition across every touchpoint. My branding work ensures that products don’t just work well, but also carry meaning, emotion, and trust.

Portfolio on Behance

Great design happens when business goals, technology, and user needs meet. I apply research, data, and systems thinking to align stakeholders, guide decisions, and define design roadmaps. My role is often to connect disciplines, making sure design has a seat at the table and drives real outcomes.

  • Value-Driven
  • Transforming complex needs into interfaces that feel simple, beautiful, and human.
I design systems that keep products clear, consistent, and easy to use — aligning business and user needs.

Jusley is a skilled and experienced designer who understands the importance of design as a utility and necessity. A great mentee, learns quickly and achieves results in a short time.

- Thiago Leite - Senior Product Designer, FullStack Labs

I worked on a project with Jusley about documentation, it was a super collaborative work that involved more people. He deepened on the subject, showing mastery on the subject, called everyone to collaborate and we delivered incredible job.

- Daniela Furtado - Senior Product Designer, Boticário Group

Excellent person, in addition to the expectations that accentuated professional quality and expertise in the project that together together.

- Daniel Silva - Service Designer and Ux/Ui

Jusley is an experienced, analytical and very qualified designer. His deliveries are well thought out, grounded and assertive. Working with him was a pleasure and at the same time learning.

- Marcus Ferreira - Design Coordinator | Product Designer | Mentor | Speaker
With 20 years in Design, Innovation, and UX, I’ve helped companies turn user problems into business opportunities.
Gerdau

Senior Product Designer

Deeploy (Consulting)

Senior Product Designer

Syngenta Digital

Senior Product Designer

Grupo Boticário

Senior Product Designer

Contabilizei

Senior Product Designer

UG & Co.

Senior Product Designer

Stone Co. / TAG IMF

Senior Product Designer

Bradesco

Product Designer

Vega I.T.

Product Designer

92dpi - Digital Agency

FullStack Designer

Calderaro Communication Network

Designer