I help companies understand their users' problems and find solutions.
I'm a Designer with 20 years of experience, working in several areas, such as graphic design, front-end, e-commerce and UX. Throughout my career I worked in a large communication group, starting as an intern and leaving as Head of Design, where I had the opportunity to lead a team of designers and work closely with the company's C-Level in strategic decisions. After 10 years in this company I decided to open my own digital agency, where I learned a lot about business and developed myself in all aspects, both as a hands-on professional and as a strategic one, dealing with stakeholders in search of business solutions. My focus is to deliver innovative solutions that are satisfactory for both the user and the business, bringing profit to the company and improving the user experience.
Senior Product Designer
Aug 2024 - Present · 7 mos
As a Senior Product Designer at Syngenta, I contribute to sustainable agriculture by enhancing user experiences in Seeds Modernization initiatives. I design intuitive interfaces for agricultural operations and optimize supply chain processes, improving efficiency for farmers and agronomists. By applying user-centered design, I help develop innovative tools that support Syngenta’s mission of advancing global food security.Senior Product Designer
Aug 2022 - Jun 2024 · 1 yr 11 mos
At Grupo Boticário, I led UX and service design initiatives to improve financial solutions for suppliers, including receivables anticipation and credit analysis. I conducted discovery research, designed service blueprints, and developed experience prototypes to enhance customer journeys. By integrating data, business KPIs, and user insights, I helped drive continuous product improvements while ensuring design consistency and quality across the company’s ecosystem.Senior Product Designer
Jan 2022 - Aug 2022 · 8 mos
At Cocar & Co., I lead the design of sustainable products that celebrate the Amazon’s biodiversity while supporting local communities and bioeconomic growth. My work includes designing eco-conscious products, enhancing traceability for ethical trade, and developing brand identities aligned with sustainability values. Through user-centered research, prototyping, and cross-functional collaboration, I create impactful solutions that merge traditional knowledge with innovation, fostering positive environmental and social outcomes.Product Designer
Apr 2022 - Jul 2022 · 4 mos
At Contabilizei, I led a research initiative with a UX Researcher for the Growth team to improve customer acquisition strategies. Facing declining performance in CPC and SEO campaigns, we conducted qualitative and quantitative research to refine product concepts and user engagement. I collaborated with engineers, product managers, and designers to align UX, business, and technical goals. Additionally, I developed new ways to share research insights, empowering teams and driving data-driven experiments to validate hypotheses.Product Designer Specialist
Jan 2021 - Feb 2022 · 1 yr 2 mos
I led the company’s first design team in a highly regulated, API-based B2B environment. I built the initial design system, created user-friendly interfaces, and developed documentation that improved API accessibility. Working closely with engineers and product managers, I helped bridge Design, Product, and Engineering while mentoring designers and improving customer interactions.
UX Designer
Aug 2020 - Dec 2020 · 5 mos
As a UX Designer for Bradesco’s investment products, I collaborated with cross-functional teams to enhance the user experience. My role involved designing end-to-end UX/UI processes, conducting user research, and developing personas, journey maps, and prototypes. I leveraged qualitative and quantitative analysis to drive data-informed design decisions and continuously iterated based on user feedback. By integrating discovery, prototyping, and usability testing, I contributed to refining the product experience and aligning it with business goals.
Product Designer
Apr 2019 - Dec 2019 · 9 mos
As an entrepreneurial experience, I created the first digital agency in the north of the country at a time when little was said about this business format that was dominated by large traditional agencies strongly linked to offline.
Through my strong foundation in digital tools and processes, I created a market strategy to win customers and gain space.
Over time I had the opportunity to work in the most diverse niches and get to know the different nuances of the market.
I developed projects for corporate websites, portals, blogs, virtual stores, performance campaigns, digital intelligence strategies, campaigns and visual identity systems. As an agency, my work was very diverse.
To handle the work demands, I set up a remote team that made use of existing technologies to scale processes and deliveries to customers.
Jan 2012 - Feb 2019 · 7 yrs 2 mos
As an entrepreneurial experience, I created the first digital agency in the north of the country at a time when little was said about this business format that was dominated by large traditional agencies strongly linked to offline.
Through my strong foundation in digital tools and processes, I created a market strategy to win customers and gain space.
Over time I had the opportunity to work in the most diverse niches and get to know the different nuances of the market.
I developed projects for corporate websites, portals, blogs, virtual stores, performance campaigns, digital intelligence strategies, campaigns and visual identity systems. As an agency, my work was very diverse.
To handle the work demands, I set up a remote team that made use of existing technologies to scale processes and deliveries to customers.
2000 - 2011
I started my career as an intern and reached the position of art director leading a team of 5 designers.
As an intern, I created the first version of the group's newspaper portal and over the years I became the main responsible for its evolution.
I worked heavily in creating campaigns for products designed by the group's marketing, from visual identity, commercial proposals, advertising campaigns, media strategy, among others. The visual conception of the projects, in many cases, permeated in different vehicles of the group such as printed newspapers, TV, web and radios.
I executed projects aimed at systematizing the communication process of the group's visual identity systems, which included logo, uniforms, stationery, brochures, vehicle fleet, among others.
