Receivables Anticipation Portal BOTICARIO GROUP
Context
Boticário is the largest franchise network in Brazil

The Boticário group is one of the largest beauty companies in Brazil and Latin America, with over 4,000 stores in all Brazilian states. Founded in 1977, the company is a leader in the perfumery market, cosmetics and personal care in the country. In addition, the Boticário group has a strong commitment to sustainability, being recognized for its initiatives in this regard. The company employs about 14,000 direct employees and is considered one of the most important in the country.

  • Boticario Group
  • Financial Services - B2B

  • Redesign of Receivables Anticipation Portal

  • • 01 Product Designer
    • 01 Product Manager
    • 01 Front End Engineer
    • 01 Back End Engineer
  • 2024

Impact

Increase in Transaction Volume

R$359 million

Result: The portal reached R$359 million in advance payments in December, a record for a single month.

Impact: The redesign made the process easier and more accessible, resulting in greater acceptance from suppliers.

Handcrafted Templates

Consistent Growth

Result: After improvements in July, the program consistently exceeded planned goals in the following months.

Impact: Design improvements encouraged continued use and increased vendor confidence.

00

Problem.

For years, the Boticário Group has chosen to outsource most of their software, but this choice has brought many challenges and problems.

Our team was responsible for internalizing the solution and minimizing the negative impacts of the previous approach. By internalizing the solution, we intend to overcome these challenges and offer a more reliable, safe and flexible infrastructure to meet the demands of the Boticário group. Next, we listed the 06 main negative points of the outsourced solution.

Low evolution capacity

Shared and low capacity improvement treadmill by the supplier.

Many manual processes

100% manual documentation management.

Problematic usability

Confused navigation and without concern for user experience.

High cost

High cost of maintenance of the platform.

Low reliability and security

Possibility of loss of data and confidential information in case of security failures.

Without autonomy

Operation without autonomy, with high dependence on the supplier.

Process
"If I had an hour to solve a problem, I would spend 55 minutes thinking about the problem and five minutes thinking about the solutions."
- Albert Einstein

01

Discovery
and Define.

Through thorough research and analysis, I defined the key insights and inputs to guide the subsequent phases of our project.

In the Discovery phase of the Facilita redesign, I immersed myself in understanding the complex financial processes between suppliers and The Boticário Group. I uncovered crucial insights and identified patterns, laying the groundwork for innovative solutions that enhance user experiences and align with business goals.

02

Develop
and Delivery.

From prototypes to final designs, I refined each detail to ensure a seamless user experience.

In the Develop and Delivery phases of the Facilita redesign, I translated insights into actionable designs, rigorously testing and refining each component to align with user needs and business objectives. This process led to the creation of a robust and intuitive portal that not only meets but exceeds expectations, delivering a streamlined experience for suppliers and driving significant business impact.

Interface Design

In the redesign of the Facilita portal, the goal was to create an intuitive and user-friendly interface that simplifies complex financial processes for suppliers.

The design focused on clarity and accessibility, ensuring that even users with limited technical knowledge could easily navigate the platform. By prioritizing a clean layout and straightforward navigation, we made the portal’s powerful features easily accessible, streamlining the user experience and enhancing overall efficiency.

More details of the interface

Key Learnings

Throughout the redesign process, I learned the importance of iterative testing, user-centered design, and cross-team collaboration in creating impactful and user-friendly solutions.


  • Consistently involving users throughout the design process ensures that the final product truly meets their needs and addresses their pain points.
  • Frequent testing and iteration allowed us to identify and resolve issues early, leading to a more refined and effective solution.
  • Working closely with cross-functional teams, including developers, stakeholders, and users, is key to aligning design with business objectives and technical constraints.
  • Combining qualitative insights with quantitative data led to more informed design decisions that were both user-friendly and aligned with business goals.
  • Being flexible and open to changes during the design process allows for better problem-solving and innovation, especially when faced with unexpected challenges.
  • Focusing on the small details in the user interface and experience can significantly impact the overall satisfaction and usability of the product.
  • Clear and consistent communication with all stakeholders throughout the project helps to manage expectations and ensure alignment on goals and deliverables.
  • Understanding the users’ context and experiences helped in crafting solutions that are not only functional but also meaningful and impactful.